Subliminal Advertising: The Secret Sales Pitch
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The study cited in the press release is:

Cooper, Joel and Cooper, Grant. Journal of Applied Social Psychology. 2002. Subliminal Motivation: A Story Revisted. (32)11: pp. 2213-2227.

"So was Vicary correct after all? Can we be prompted to think that we are thirsty not because of the time since our last drink, the state of our taste receptors, or the fluid needs of our tissues, but solely because of a word or scene that has been processed nonconsciously? ...our findings, along with the growing body of research in social cognition, suggest that there might be some truth to the suggestion that our motivational states are affected - and might even be caused - by preconsciously perceived stimuli." (Pg. 2225.)